7th Annual Youth Leadership Conference on Asian and Pacific Islander Health 2009 (August 5-8, 2009)
To apply the knowledge that students learn through the outreach education design, health promotion, and business development workshops, YLC students participate in a unique project called the Team Challenge. Students are expected to challenge traditional approaches to outreach programming and help the Asian Liver Center and the Jade Ribbon Campaign develop real outreach projects to raise awareness about hepatitis B and liver cancer. An exciting piece of this project is that the ALC often incorporates student ideas into real ALC projects.
This year, YLC 2009's Team Challennge focused on Web 2.0 and social media and how non-profits can leverage social media to advance their causes. After hearing from non-profit social media guru Beth Kanter, students were asked to develop a social media plan to drive awareness about hepatitis B and liver cancer. See below for their team challenges scenarios.
2009 Team Challenge Scenarios
Scenario I: Increase Youth Hepatitis B Knowledge Awareness
In this tech-savvy age, more and more people are using online resources to disseminate information and raise awareness about various causes. Platforms like Facebook and YouTube have been used to virally advance awareness about various causes or social phenomena.
Due to the lack of overall attention to hepatitis B and liver cancer in mainstream media, many individuals at risk are not aware of the disease and their own possible infection. Your job is to create an online contest or tool that targets youth to drive awareness about hepatitis B and liver cancer. This contest must use a social media platform to house the contest, and you must use two other social media platforms to drive awareness about and attention to the contest.
Scenario II: Online Giving Campaign
There is no such thing as a free lunch, especially in the non-profit world! The ALC primarily relies on private donations to sustain our outreach programming. Such projects include our multi-lingual educational materials, such as our Know HBV Brochures or our Physician’s Guide, that we provide free of charge to individuals and organizations worldwide and our ethnic community education and screening seminars.
The internet has radically changed the way we give, and traditional means of fundraising (e.g., direct mail and telemarketing) are growing less effective. However, online giving is cost-effective and allows supporters to engage directly with their favorite cause (which will hopefully be HBV!). Help the Asian Liver Center develop a comprehensive online giving campaign that targets the youth (ages 15 – 23) that not only promotes and facilitates individual giving, but also creates online visibility for hepatitis B and Jade Ribbon Campaign brand awareness. Your campaign should utilize at least two social media networks that draw attention to your online giving campaign.
Scenario III: Hepatitis B Affected Community
Finding a solid support network can make all the difference for patients and their families in managing chronic health issues. This support system can help provide encouragement and promote positive self-image for patients and also serve as a source for information and advice. In fact, patients and their family and friends have started to use social media to write about their own experiences and endorse positive behavior and attitude change.
Due to the stigma that surrounds hepatitis B, many chronically infected individuals lack such support structures even amongst their family and friends. Your job is to create an online support structure for patients and their families with hepatitis B and liver cancer information, interactive dialogue, and support tools. Remember, those chronically infected with hepatitis B are children, students, and adults.
If you have any questions or concerns, please contact:
Amy Yu, Outreach Coordinator
Phone: 650.724.2923
Email: amyyu@stanford.edu
Last Updated: August 21, 2009
